Sugar and Spice
Rebrand Sugar and Spice to reflect its expanded offerings in sweets, milkshakes, tacos, and local delicacies, aiming to create a custom logo and packaging design that resonates with the brand's identity and attracts customers, thereby increasing brand visibility and customer engagement
I collaborated closely with the clients to grasp the essence of their vision behind establishing S&S. Their aspiration was to craft a vibrant gathering spot for the youth. Our process entailed conceptualizing a colorful and evocative tropical theme, resonating with the spirit of the target audience. We meticulously crafted the brand identity, incorporating elements that embodied the essence of the establishment. From designing the menu to conceptualizing banners and packaging, every aspect was tailored to reflect the vibrant energy and unique appeal of S&S. Our collaboration was rooted in understanding the client's objectives and translating them into visually captivating designs that would resonate with their target demographic.
Following the rebranding from its previous identity to "Sugar and Spice," the establishment expanded its culinary offerings to include an array of delectable treats, from sweets to tacos and local delicacies. My primary objective was to devise a custom logo that not only encapsulated the essence of the brand but also served as a visually striking emblem. Our collaboration extended to innovative concepts such as the creation of a unique milkshake glass shaped like a taco, which garnered widespread acclaim and appreciation. The rebranding initiative witnessed a surge in customer engagement, with the brand gaining local influencers to experience the revamped ambiance. Through our strategic design, we successfully elevated the brand's visibility and appeal, fostering a vibrant community around the S&S experience.
