Copywriting is an integral part of all websites, and it can make or break a site.
Follow the 5-second rule. If you don't understand what a business does in 5 seconds by just looking at the website's homepage, the copy needs some work
As a web designer,yYou don't have to be a professional copywriter to know what makes a good copy. In this article, we will take a look at some of the best copywriting examples from various industries that you can use as inspiration when writing your own website content.
In the hero section of SAAS websites, you need to explain what the product is, who it's for, and how it solves the users' problems clearly.
When we look at Invision's website, it says as follows,
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A real-time workspace for teams to collaborate better, align faster, and move forward together.
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Here’s what you understand from their copy,
What is it?
An online workspace tool for real-time collaboration
Who is it for?
Teams with more people that require working together
What problem does it solve?
Reduce misalignment in communications, and work and help improve productivity
Good copywriting is concise and direct
You are clear about the value proposition of the product. That’s the sign of a good copy
Lately’s website shows how to write engaging and clear copy.
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Lately’s AI learns which words will get you the most engagement and repurposes video, audio, and text into dozens of social posts that contain those words.
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Here’s what you understand from their copy,
What is it?
SAAS product that helps make engaging content that contains words your audience is interested in
Who is it for?
Social media marketers, content writers, SMBs
What problem does it solve?
Not knowing what content to create that gets more engagement
Viewers can also watch a video walkthrough to get a better understanding of the product. Furthermore, Lately also highlights the end results that users expect from their product, through which they can relate with
Good copywriters show the end-results consumers can expect from using their product or service
The other thing I like about the site is that it doesn't seem like you need to know anything about technology or apps before diving into it—they use great visuals along with words to explain what Lately does so well.
99Designs demonstrates the use of short sentences, words, and paragraphs. The site uses this same principle for both its homepage and category pages.
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99designs is the go-to graphic design service by Vista. We make it easy to work with professional, creative experts from around the world and build your brand through custom, memorable design.
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Here’s what you understand from their copy,
What is it?
A service that helps you connect with creative experts that build your brand
Who is it for?
SMBs and creatives
What problem does it solve?
Getting quality design assets at an accessible rate
Good copywriters make sure to be clear about your their ideal clients
Aside from serving designers, 99designs also provides design services to businesses. However, when you land on their homepage, the messaging is clearly toward businesses. This is because they function as an agency that connects businesses with global talented creatives. And who can forget the excellent visuals used in the whole website
Soapen got featured in Shark Tank. And they do highlight that on their homepage AFTER their key messaging, which is
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Here’s what you understand from their copy,
What is it?
Soap in the shape of a pen
Who is it for?
Parents, but made for Kids
What problem does it solve?
Make learning good hygiene habits fun for kids through playful personal care
That's it. It's so simple that any parent could understand it. So much so that it makes you curious to learn more about the product.
Good copywriting will immediately answer your problems
Soapen's website copy is very simple. The value of their product is clear and concise, which makes it easy for the end user to understand exactly what they are buying from Soapen.
Purple Mattress was founded in 2013, and it's now one of the fastest-growing mattress companies in the country. The company sells only online, which means that its website copywriting must be both persuasive and easy to read.
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Let the GelFlex™ Grid Reinvent Your Sleep. Discover
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Here’s what you understand from their copy,
What is it?
Mattresses
Who is it for?
Everyone
What problem does it solve?
Sleep better, wake up stronger
It is possible for copywriting to evolve over time. It doesn't need to be carved in stone. On its homepage, Purple decided to advertise the current offer on mattresses for a limited time. The brand will shift back to the previous copy after the offer ends.
Good copywriting can evolve over time and should always focus on what consumers want to hear
This way, you keep the copy fresh, and users are engaged throughout the webpage
SquattyPotty is a company that makes stools to help with pooping. You might be wondering why a company that makes such a weird product would employ good copywriting.
SquattyPotty realized that they didn’t have to make their product seem essential. Instead, they focused on the one issue that their customers had: bad posture while pooping.
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Discover how enjoyable pooping can be
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Here’s what you understand from their copy,
What is it?
A stool to aid while pooping
Who is it for?
Everyone who poops
What problem does it solve?
Helps you to be healthier and feel better—while also staying in the bathroom less
This is such an attention-grabbing and interesting piece of copywriting. It gets the customers’ attention and makes them want to know how this product can help them. This example is effective because it is relatable and funny.
Good copywriting makes your audience curious about your product, leading them to explore your webpage
SquattyPotty made a weird act seem very approachable because they aren’t talking about the product itself. They are talking about the problems that their customers have.
Raize does a wonderful job in setting up its product page with mouth-watering product images and vibrant branded colors. Their mission is clear and super-relatable,
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Here’s what you understand from their copy,
What is it?
Healthy cookies and desserts
Who is it for?
Those who are health-conscious and crave delicious desserts
What problem does it solve?
Enjoy more desserts and feel good about it
That's it. Your audience understands what the product is about and everyone can hop on to try your products. Make your unique value stand out by connecting it with what your customers want
Good copywriting isn't just about copy - it's also about the visuals and colors coupled with good copy that entices the reader
Raize's case study can be applied to any restaurant business that sells online. Why not use your website as an opportunity to educate customers about the food you serve and the philosophy behind it? It's far better than having a generic product page right?
Plant boy's website copy has the best visuals and copywriting I have seen. The business idea is amazing, and the copy sells it. You immediately understand from the homepage whether this service is for you or not,
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Plantboy™ is the easiest way to sell plants online. We grow, pack, and ship plants directly from our greenhouse straight to your customer’s door.
Grow your business, not plants—that’s what Plantboy™ is for 😉
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Here’s what you understand from their copy,
What is it?
A service that throws, packs, and ships plants directly to your customers
Who is it for?
Businesses that want to offer plants to customers
What problem does it solve?
Ability to sell plants without actually growing them
The copy on their websites stresses the main client goal—to provide ease and convenience. For any business that wants to sell plants but needs a service that does the growing and delivery for you, it's a win-win situation.
Good copywriting is customer-focused and revolves around their needs and problems
Plantboy™ does not simply emphasize the software features. But rather they communicate the value that the software will bring to their clients. That's what good copywriting is all about.
We love sleep, so we mentioned 2 companies selling speed-related products.
On a serious note, Hush adopts good copywriting principles, while also making sure it's SEO optimized. That's important. At the end of the day, you want to help Google send you leads who are interested in your products. So their main heading and paragraph reads,
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The Hush will provide you with a constant, comforting hug whenever it’s needed
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Here’s what you understand from their copy,
What is it?
Blankets, really
Who is it for?
Anyone in Canada
What problem does it solve?
Fall asleep fast and reduce stress. It says it right there doesn't it?
I want to be honest here - when you focus mainly on SEO when writing content, you’re gonna mess up big time. This is because you will try to scrunch up fluff content with most -searched keywords, but end up sacrificing user experience.
Good copywriting is SEO-optimized - less fluff and a copy with naturally-infused keywords
The best way is to research the main keywords you want to rank for and write with consumers in mind first. Then see where you can include those keywords
Use these copywriting examples as a resource for your website. I hope you've enjoyed this article on website copywriting examples. If you want me to add your example here, feel free to contact me.
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Ali Saeed is a strategy-focused graphic designer and marketer based in Kuwait, with four years of experience in shaping social brands, company profiles, and presentations. His foray into web design and development is driven by a keen understanding of marketing and business principles, enabling him to deliver design solutions that are not only visually compelling but also strategically effective.
Send an email if you'd like to collaborate :)
